About Us

Directed has over 20 years’ experience in the development and distribution of products and solutions within the Mobile Electronics and Consumer Electronics’ segments across Australia and New Zealand.

Operating from 3 main divisions; OEM, Telematics & Retail, we partner with leading global brands to bring product to market across leading National Retailers, Specialist Chains, Independent Stores, plus an extensive network of trade and OEM customers.

With a Head Office & Main Distribution Centre located in Keilor Park, Victoria, Directed has representation across all states of Australia, including support warehousing in Western Australia. We also operate an office and warehouse in New Zealand.

Directed Operates from 3 Main Divisions – OEM, TELEMATICS AND RETAIL.

Our Retail Division covers the 6 main retail segments across the Australian and New Zealand Retail Landscape including Mobile Electronics (ME): Automotive Retail, Consumer Electrical (CE), Hardware Electrical (HE): Hardware Retailers, plus Supermarket Grocery (SM), Discount Department Stores (DDS) and Outdoor Leisure (OL).

Channel Partnerships

Retail Customers

Australian and New Zealand Retail Customers includes: