About Us

Who Are We

Leading Automotive and Consumer Electronics Solutions Supplier & Developer.

Highest commitment to Quality, Performance & Customer Service.

Head Office in Melbourne, Australia.

What We Do

Distribute Leading Brands & Develop Best in Class Products for:

• Major Retailers, Specialist Chains, Independent Stores

• Trade, Fleet and OE Accounts

How We Do It

We drive results through a team of dedicated experts across:

• Marketing, Sales & Account Management

• Product Engineering & Development

Supported by an ISO9001/ISO14001 Certified Organisation.

Why We Do It

We love the categories we operate in, we are passionate & successful.

We value our global brand partners and retail channel partners.

We are industry experts and value industry knowledge.

Who are we

Leading Automotive and Consumer Electronics Solutions Supplier & Developer. Highest commitment to Quality, Performance & Customer Service. Head Office in Keilor Park, Melbourne, Australia.

What we do

Distribute Leading Brands & Develop Best in Class Products for: • Major Retailers, Specialist Chains, Independent Stores • Trade, Fleet and OE Accounts

How we do it

We drive results though a team of dedicated experts across: • Marketing, Sales & Account Management • Product Engineering & Development Supported by an ISO9001 Certified Organisation.

Why we do it

We love the categories we operate in, we are passionate & successful. We value our global brand partners and retail channel partners. We are industry experts and value industry knowledge.

Directed has over 20 years’ experience in the development and distribution of products and solutions within the Mobile Electronics and Consumer Electronics’ segments across Australia and New Zealand.

Operating from 3 main divisions; OEM, Telematics & Retail, we partner with leading global brands to bring product to market across leading National Retailers, Specialist Chains, Independent Stores, plus an extensive network of trade and OEM customers.

With a Head Office & Main Distribution Centre located in Melbourne Airport, Victoria, Directed has representation across all states of Australia, including support warehousing in Western Australia. We also operate an office and warehouse in New Zealand.

Leading Global Distributor,
Trusted Brand Partner,
Respected Supplier to Retailers.

Three separate divisions servicing Retail, Mass Merchants, Trade, Fleets, Commercial & OEM Customers. Directed has solutions for a wide range of customer requirements.

OEM/ODM Product Design & Integrated Solutions Provider.

Unique Local Design, Manufacture & World Class Innovation.

Leader in Telematics Solutions

At Directed Australia, we pride ourselves on our dynamic team, understanding the needs of all of our brand and retail partners, to deliver the best possible outcomes in each of the market segments we operate in.

We proudly invest in our people, our systems, our brands and our customers to
stay ahead of our competitors, delivering a competitive advantage unmatched in our industry.

Steve Siolis – CEO Directed Australia & New Zealand