Directed Becomes Major Sponsor of South Melbourne FC
Monday 19th February 2025 Melbourne, Australia
Directed has announced its partnership as a major sponsor of South Melbourne FC, aligning two organisations driven by success, innovation, continuous improvement, and a sense of community.
A leader in consumer electronics, enterprise technology, and IoT solutions, Directed spans own-brand and distributed products—including Eufy, Anker, Disney, Oura, Ryze, Pixbee, Zero-X, NIU, Frameo, SoHo, Schosche, Bitty Boomers, Pure, and Playermaker—as well as cutting-edge telematics and connected technology solutions for automotive, mobility, and health sectors.
With a presence in over 25,000 retail outlets across Australia, New Zealand, South Korea, Japan, and Canada, Directed is dedicated to transforming the way people live, work, and move.
Showcasing Directed’s Brands:
As part of the sponsorship, Directed will showcase a selection of its brands with South Melbourne FC over the coming year.
The first brand to be highlighted will be Playermaker, an advanced sports motion-tracking system built into wearable footwear sensors. Used by elite sports clubs and academies worldwide, Playermaker provides real-time data on player performance, enabling smarter training, injury prevention, and enhanced decision-making for athletes and coaches. Directed is working with South Melbourne to improve performance by deploying Playermaker in the South Melbourne high-performance program.
A Shared Vision for Success
Steve Siolis, Founder and CEO of Directed, said:
“It’s great to be sponsoring South Melbourne again. South Melbourne FC has a proud history of success over the journey, and we’re excited to be part of its future. The club’s ambition, professionalism, and commitment to excellence align perfectly with our values at Directed.
“Directed and South Melbourne FC are aligned in more than passion for the game. We both put high value on innovation, improving performance, success and community involvement.
“There’s a real energy around the club right now. From the players to the fans, there’s a sense of momentum and a drive for continued growth. We’re proud to support this iconic club and look forward to what’s ahead.”
As one of Australia’s most successful football clubs, South Melbourne FC continues to build towards the future, and Directed is proud to support the club in its next chapter.
